"Over 40 years ago, my Dad, Leonardo Redavid was working up north in construction...

“It was 30 below, with the wind whipping in his face and his hands raw. Although he had a strong desire to work with his hands, what drew his eye was never materials…but people. Where many see what is, he looked at people and saw what could be. All too often with friends & family…his hands would find their way to hair. On that frigid day, he put down his cold tools and told his supervisor he was done. When the man asked him how he intended to support himself, my Dad replied that he was going to be a hairdresser. The man laughed in his face."

When the man asked him how he intended to support himself, my Dad replied that he was going to be a hairdresser. The man laughed in his face.

"Many seasons have passed since then, and today Leonardo Redavid has done more than become a hairdresser. His hands worked to create products that you clearly love, designed to give your clients hair that is healthy and style that stuns. You, like my Dad, work with your hands as well…but while many people hear the calling to hairdressing, you have demonstrated the ability to create from the heart. We have seen what you create and the clients whose lives you touch every day…delivering on that unspoken promise all hairdressers whisper: you ARE beautiful.”